Federal University of Espírito Santo
Category
Communication and Marketing
Course Workload
60 hours
Format
Online (Remote)
Conclusion Time
75 days
- Enroll now
About Course
The course expands understanding of current communication concepts, contexts, and tools, demonstrating how strategies can guide students to analyze scenarios, make decisions, and solve problems at different levels. We will deal with the integration between online and offline media, with a light and accessible approach.
Who is it for?
Anyone who wants to know and use new media to achieve different goals.
Content
- Content
- Cyberculture
- Brand platforms
- Haptic Internet and Things
- Omnichannel
- Convergence Culture
- Startups
- Social networks and social media.
- Mobile first
- Data-driven
- Machine learning
- The main objectives of brands
- Marketing
- Advertising and marketing
- Branding
- Growth Hacking
- UX (User experience) and UI (User interface)
- Design
- Public relations
- Press office
- Design
- Digital promotion
- IF THE
- Place branding
- Inbound
- Maslow's pyramid
- Archetypes
- Mental shortcuts
- Free certification
- After completing the course, with a minimum score of 70%, you will be able to issue your certificate online for free.
Free certification
After completing the course, with a minimum score of 70%, you will be able to issue your certificate online for free.