Federal University of Espírito Santo
Category
Communication and Marketing
Course Workload
60 hours
Format
Online (Remote)
Conclusion Time
75 days
- Enroll now
About Course
This course expands the comprehension of current concepts, contexts and tools of communication, illustrating how strategies can guide students in scenario analysis, decision making and problem solving at different levels. It tackles the integration of on and offline media with an easy and accessible approach.
Who is it for?
Anyone who wants to know and use new media to achieve different goals.
Content
- Content
- Cyberculture
- Brand platforms
- Haptic Internet and Internet of Things
- Omnichannel
- Convergence Culture
- Startups
- Social networks and social media
- Mobile First Design
- Data-Driven Marketing
- Machine learning
- The main objectives of brands
- Marketing
- Advertising and marketing
- Branding
- Growth Hacking
- UX (User experience) and UI (User interface)
- Design
- Public relations
- Press office
- Design
- Digital promotion
- SEO
- Place branding
- Inbound Marketing
- Maslow's pyramid
- Archetypes
- Mental shortcuts
Free certification
After completing the course, with a minimum score of 70%, you will be able to issue your certificate online for free.